Now, fund-raising for charity goes mobile

Realising that raising money for charity will only get tougher in the present economic environment, the International Society for Krishna Consciousness (Iskcon) has decided to harness the ever-increasing mobile users in India. For Iskcon, this will help them sustain the inflow of donations for its mid-day meals programme. Iskcon along with Atom Technologies has introduced a mobile interactive voice response system (IVRS) module that will enable individual donors to zip cash donations over the mobile phone, using their credit cards. Technology will make fund-raising easier, asserts Shri Radha Krishna Das, MD, Iskcon Food Relief Foundation, who is keen to roll out the IVRS mode of payment to all 16 Iskcon centres across India. At present, the IVRS mode has been launched for Iskcon’s Mumbai centre.
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